Marketing strategy
without the guesswork

You know your product better than any agency will. StrataGen takes your knowledge along with deep industry insights and generates a 12 module strategy that you can read in an afternoon and act on in the same week.

Powered by

  • Parallel
  • Claude
  • Gemini
  • Understand Your Group

One journey

From brief to budget export

Modelled off world leading strategy and marketing frameworks, the StrataGen generation process first captures your knowledge, matches this with industry insights and proven campaigns, and builds your budget based on the latest industry benchmarks. All of this is then packaged into easily trackable KPIs for you and your team to target.

Generating strategy

Brief

Brisbane advisory practice

Revenue goal AUD 250,000 · Budget AUD 60,000

0/12

01Executive overview
02Company context
03Industry context
04Competitive landscape
05Market sizing
06Ideal customer
07Positioning
08Strategy system
09Channel strategy
10Budget
11Execution plan
12KPIs and milestones
Presentation · slide 21 of 22

Market sizing

Who you can realistically reach

  • TAM2.74M businesses
  • SAM186,000
  • SOM437

Channel strategy

Where the effort goes

01
Content

Articles and case studies that answer buyer questions

02
Google Ads

Search ads on high-intent advisory terms

03
Email marketing

Monthly nurture sequence for enquiries

Budget

Where every dollar goes

  • Google Ads38%
  • Content27%
  • Email marketing20%
  • Events15%

KPIs and milestones

The funnel that reaches the goal

Awareness566,355
Engagement42,207
Leads2,914
Revenue437
Dashboard

Strategy

Brisbane advisory practice

Plan progress

4 of 12 months

Initiatives done

6 of 14

Spent to date

$18,940

Annual budget

$60,000

Dashboard · KPIs
MeasureNovDecJan
AwarenessImpressions48,020Target 47,19647,500Target 47,196—Target 47,196
EngagementClicks3,640Target 3,5173,300Target 3,517—Target 3,517
LeadsEnquiries251Target 243 Target 243—Target 243
RevenueNew clients34Target 36—Target 36—Target 36
Dashboard · Goals
1,33846% of 2,914

Leads

Enquiries

Awareness

Engagement

Revenue

Dashboard · Budget

Budget

Export to Excel
ChannelDec budgetActualDifference
Paid Search$1,875 —
Paid Social$1,750$1,802-$52 over
SEO and content$1,000$1,000On budget
Monthly totals$4,625$2,802—
stratagen-budget.xlsx

Budget, actual spend, monthly totals

01 Generate

Your brief becomes a twelve-module strategy

Everything in StrataGen Lite

From context to conversion. The platform is designed to simplify the marketing process. StrataGen provides focus and clarity on what actually matters in your marketing.

The Who Gives A Crap strategy open on its executive overview with the addressable market dial
12modules in every strategy

Strategy

Twelve-module strategy

Answer a guided brief about your product, buyers and constraints. StrataGen writes a complete marketing strategy in twelve modules, from market context to twelve-month milestones.

  • Market sizing, budget and targets calculated once and reused in every module
  • Edit, rewrite or restore any module while the strategy is open
  • Figures labelled with where they came from, so you know what to confirm
A competitive landscape module marked Powered by Parallel, comparing the business with named competitors
5sections researched live

Research

Powered by

Deep Research

Add Deep Research capabilities to your build and gain industry leading AI research capabilities powered by Parallel. Further than Google, the Deep Research function accesses industry leading research, offering you greater clarity and context on where your business sits within the market.

  • Parallel is a dedicated AI deep research tool - Additional Credits Required
  • Covers company context, industry, competitors, market size and ideal customer
  • Sources are named in the strategy so you can check them
A budget allocation slide from the Who Gives A Crap deck with a doughnut chart of channel spend
22slides, PDF (PowerPoint coming soon)

Presentation

Slide deck creation

Turn a finished strategy into a 22-slide branded presentation, ready to walk your team, board or investors through the plan.

  • Charts, tables and a funnel slide drawn from the strategy's own figures
  • Present in the browser or download as PDF. PowerPoint download is coming soon
  • Built once for 50 credits, then free to open again
The execution dashboard for Who Gives A Crap showing plan progress, initiatives, spend to date and annual budget
12months tracked, month by month

Execution

Subscription required

Dashboard integration

Pick a strategy and its goals, KPIs, campaigns and budget fill a dashboard laid out across the plan's twelve months, so the strategy becomes a working plan.

  • Goals at the top, with buttons through to KPIs, campaigns and budget
  • Each month shows its own target, and turns green when you meet it
  • Switch between month and quarter views
The budget table with monthly budget, actual spend and under or over amounts for each channel
1click to export to Excel

Budget

Subscription required

Budget tracking and export

Every budget is built on top of the latest industry benchmarks. If your budget can't fully activate a channel due to your designated budget, those funds are redirected into the most valuable viable channel.

  • Under or over shown for every channel, every month
  • A monthly totals row adds up spend across all channels
  • Export to Excel with channels, budget, actual spend and live total formulas

Built from your brief

The wizard asks only what changes the answer: your product, your buyers, your constraints and the numbers you already track.

Consistent arithmetic

Market sizing, budget allocation and targets are calculated once and reused, so the figures in module twelve agree with module five.

Yours to take away

Read it in the portal, revise modules where you disagree, then export a branded PDF and an editable deck.

See it before you buy

The sample strategy is a complete, fictional example. It shows the depth, structure and tone of every module without asking you for anything.